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Marsèll presents Persona. Eliot Sumner is the face of Persona, the new Spring Summer 2021 campaign from Marsèll, shot by Federico Radaelli in Wiltshire, UK.
This project is the result of a process of observation and research that has lasted over two years. The objective was to freely portray a unique face in which Marsèll recognises itself.
In honour of the brand’s 20th anniversary, Marsèll has chosen for the first time to collaborate with a talent as a way to express the brand’s values, which are built around a constant endeavour to overcome traditional boundaries. The brand’s aim has always been to create iconic and timeless objects for people who have no need of genres.
Eliot is a multi-disciplinary artist and a face with which the brand identifies. As a muse, they are the essence of a natural beauty that goes beyond the limits of gender. The project developed organically between Eliot and Federico, who were given total freedom to express themselves. Its raw and simple nature reveals their long-term friendship and mutual affection.
Eliot Sumner, 1990, is a British artist. Eliot’s latest music project is called Vaal. Eliot’s recent credits as an actor include Guy Ritchie’s THE GENTLEMEN and the upcoming Bond film NO TIME TO DIE, directed by Cary Fukunaga. Other credits include, ME WITHOUT YOU directed by Sandra Goldbacher (Fireworks Pictures), Matthew Vaughn’s STARDUST (Paramount Pictures) and A MOUTHFUL OF AIR directed by Amy Koppelman (Maven Pictures).
Federico Radaelli was born in Milan in 1988, where he studied humanities focusing on literature and history of art. His first interest in photography came when he got offered a job in a photo studio during the summertime in his early 20s, from that moment onward he started considering photography more and more as a job and as way of make a living. He currently works and lives in London where he moved to in 2013.