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Marsèll presents Forme Visive, a new digital project that continues the brand’s research into the international photography scene.
Forme Visive is a study of archive images that reflect the Marsèll’s values: timelessness, authenticity, understatement and unpredictability.
The photographers involved are Luca De Santis, Li Hui, Barrie Hullegie, Martina Maffini, Piotr Niepsuj, Ilaria Orsini, and Claudia Zalla, all of whom work in different fields including travel, fashion, design, art, and architecture. Their images are diverse shots of the universe around them, exactly as it appears to them.
All the images are taken from existing unreleased projects or work that has been set aside in digital archives. The idea is to create a form of “sustainable communication” since today’s constant production of content might also be viewed as a type of pollution. We are connected and interconnected now more than ever and Marsèll’s intention is to share our space, placing value on what we already have and creating a new way to narrate it.
This venture is also designed to maintain coherence with the past ten years, during which the company has invested in and held many exhibitions by young artists inside its spaces; while aware that the digital world offers unprecedented value and impact, the idea is to eventually give physical form to this project, transforming it into a show at Marsèll Paradise in Milan.
Forme Visive smoothly integrates into the Marsèll communication strategy, continuing the brand’s dissociation from a self-referential approach and consistent with the fourth consecutive season of product-free adv campaigns.