Every lie has an audience

The world’s structures are shifting rapidly these times, so it becomes more important to address these changes also from a corporate point of view.

As knowledge and creativity are central to Marsell’s values, synergies have already been created between fashion and art since the brand was established. For a reorientation and updating of Marsell’s cultural engagement and communication strategy, the brand connected with curator Attilia Fattori Franchini and gallerist Felix Gaudlitz, Vienna, in spring 2022 for a new project.

The exhibition “Every lie has an audience” features works by Claire Fontaine, Seiko Mikami, Stuart Middleton, Georgie Nettell D’Ette Nogle, Tiffany Sia, Davide Stucchi, Nikhil Vettukattil and transforms the entire Marsell showroom into an immersive artspace that not only attracts people from the art world but also connects the audience to contemporary discourses – as the different artistic practices observe, deconstruct, and comment upon the complexity of an over-mediated financialized present.The subversive effect of the exhibited works by a selection of those international artists supports the brand’s agenda and opens up a space for reflection that aims to make visitors think about deeper issues and radical shifts in our world.

Art and culture can inspire thought in endless ways, open up new perspectives and possibilities and can often give new stimuli even in strictly regulated economically closed systems. For this very reason Marsell will continue its active support of young artists and creatives, their visions and reflections to honour the utmost freedom of expression in its authenticity.

Organized by Attilia Fattori Franchini and Felix Gaudlitz

The show Every lie has an audience* presents a group of artistic practices that observe, deconstruct, and comment upon the complexity of an over-mediated financialized present. Rather than posing a nihilistic political view — whilst using a broad range of approaches — the works in the show critically use subversion, paradox, reaction, brutality, ambiguity, romance, and humor to note and speculate the offering of transformative alternatives for dissent.

*The title of the show is taken from the work Every lie has an audience by Georgie Nettell.

On view 2 April 2022—6 May 2022

From Monday to Friday: 9 AM—1 PM and 2—6 PM

Special opening Saturday 23 April 2022

Initiated by Culture Shifts

Marsèll

Via Paullo 12/A

20135 Milan

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Attilia Fattori Franchini

Attilia Fattori Franchini is an independent curator and writer based in Vienna. She runs the independent space KUNSTVEREIN GARTENHAUS in Vienna and since 2017 she is the curator of BMW Open Work by Frieze; Curva Blu, an artists’ residency on the island of Favignana, Sicily; and the Emergent section of miart Milan. attiliaff.com

Felix Gaudlitz

Felix Gaudlitz is the founding director of FELIX GAUDLITZ in Vienna. In 2014 he co-founded saxpublishers-a publishing house for artists’ books and historical writing-together with graphic designer Alexander Nussbaumer.