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Balance, a project by Francesco Merlini
at Marsèll Paradise Milano

Marsèll presents BALANCE, a project by Francesco Merlini


For the fourth consecutive season, Marsèll launches a product-free campaign. Building on previous campaigns, which have aimed to support the creative path of young photographers, Marsèll chose a project by Francesco Merlini for the SS20 season.


The scenes of daily life depicted in Francesco Merlini’s project merit deeper interpretation than afforded at first glance. The objective of our campaign was to underline the significance of using one’s head, and the capacity of a human figure shot from behind to maintain balance, strength, and abstraction.


The images convey a universal and timeless message that counters the desire to own consumer goods as a way to feel accepted by a compromised system.

Photography Francesco Merlini

For over 10 years, Marsèll has supported young artists and innovative cultural initiatives in its spaces and other institutional settings. This new campaign was launched in February 2020 with a special installation at Marsèll Paradise in Milan.

Photography Sara Scanderebech

Francesco Merlini

Born in Aosta in 1986, Francesco is currently based in Milan. After graduating in industrial design from the Politecnico di Milano, he devoted himself entirely to photography. Following an extensive period working for the Italian press, Francesco now mainly concentrates on his own personal long-term projects, reportages, and editorials. In 2012, Francesco’s work was published in the book Mono vol. One alongside renowned photographers such as Daido Moryiama, Anders Petersen and Antoine d’Agata. In 2016, he was selected by the British Journal of Photography for The Talent Issue: Ones to Watch. In 2020, Francesco was nominated for the Prix HSBC pour la Photographie. His first book, The Flood, published by Void, will be released in 2020.

Photography Sara Scanderebech
Balance is a project by Francesco Merlini
used by Marsèll for the SS20 campaign in
support of his reportage work